GoodFor 
target area 
native trees planted “with your help we can literally cover bare land with native trees and help restore New Zealand’s environment”
Helping to restore the Hauraki Gulf in Partnership with Million Metres
New Zealand’s stunning coastlines are in trouble. Due to forests being cleared for development, the land has become vulnerable to erosion. There is no strong root system to keep the soil in place. These soil particles smother the habitat of shellfish and other aquatic creatures. Vast areas become severely degraded, with invasive monocultures or barren areas often replacing a diverse mix of marine life.
By restoring native bush along waterways, we can stop soil from flowing into our ocean bed. Tree roots help to trap soil, and other pollutants, before they enter the waterway. Native trees shade and cool the water, and they provide food and habitat for native birds and fish.
Our focus for the next 12 months is on helping to restore the Hauraki Gulf alongside Million Metres - the stretch from Mangawhai, north of Auckland, to Waihi on the Coromandel Peninsula including the Waitematā Harbour and the Firth of Thames. The Gulf shelters more than 50 unique islands and marine reserves, which are home to native plants and at risk wildlife. This has resulted in thousands and thousands of tonnes of soil entering our waterways and into the Gulf.
We can tackle this problem together by simply shopping with purpose.
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So how does it work?
Essentially, every time you shop with us, you contribute towards native trees being planted in New Zealand. Simple.
shop in-store or online
local land identified
or partner found
volunteers organised
(potentially you?)
trees planted,
restoration underway
Current native trees you can choose from in-store:
Mānuka
(Leptospermum scoparium)
Mānuka is a medium sized shrubby tree that grows all across Aotearoa. Mānuka plays a critical role in forest regeneration. It is hardy and can grow in harsh environments, providing shelter and shade for more sensitive tree species. Animals such as sheep and goats also generally do not eat the plant making it a great option for restoration projects.
It has a profusion of white flowers and produces a nectar that bees use to create the much loved and sought after Mānuka honey. The flowers also provide an important source of pollen for native bees, flies, moths, beetles and geckos.
Tī kōuka
(Cordyline australis)
Tī kōuka, also known as cabbage tree, is one of Aotearoa’s most distinctive trees. It has a very strong root system which helps stop soil erosion on steep slopes. It likes wet conditions and is a great species for planting along stream banks. Ti Kōuka provided a significant food source for early Māori. They also used its fibre to make sandals, baskets, clothing and more.
Tī kōuka plays an important role in the forest as food and as a habitat. The flowers provide nectar for bees, flies and geckos. Kererū and other birds love to eat the small blush white berries.
Harakeke
(Phormium tenax)
Harakeke (flax) is one of the most useful plants in Aotearoa. It is commonly found in wetlands, along rivers and in coastal areas such as estuaries, dunes and cliffs. It helps prevent stream bank erosion and can intercept nutrient run-off from surrounding land. Tui, korimako (bellbirds), tīeke (saddlebacks), pekapeka (short tailed bats), geckos and several types of insects enjoy nectar from the flax flower.
Māori traditionally used harakeke for just about everything for day to day life - clothing, cloaks, sandals, fishing lines, sails, rope, whāriki (mats), kete (baskets), fans, belts (to name just a few). It’s also one of the most significant rongoā (medicinal) plants and is also used for flaxseed oil - a much sought after ‘superfood’.
Actually get your hands dirty and help us plant
Enter your email to register your interest
Banner Photography kindly provided by Million Metres
