About us

GoodFor began in 2017 with our first store in the heart of Ponsonby, Auckland and we now have 6 more stores across Auckland and New Zealand. 

Our mission is to influence culture to shop waste-free by creating beautiful shopping experiences that empower, inspire and educate communities to make the best choices for their own health and that of the natural environment.

GoodFor is a fully plastic-free store, allowing you and your family to fill your pantry and household goods without all the wasteful and unnecessary packaging. GoodFor also stocks a huge range of sustainable lifestyle products that will help support the change to building a life and home based on the philosophy of consuming less and consuming quality. 

With over 400 ingredients to top up your pantry with, we also have a range of quality vinegars, oils and syrups for refilling. Giving you the ability to take just what you need but also to create a circular system in your home, with no waste. 

We are the most trusted bulk food retailer in NZ and this is because of our extreme care for our customers, our team and the product that we provide. 

At the core, we want to do better by the planet - so for every purchase made in store or online, we plant a tree.