I could never return to traditional toothpaste. Get the solid spatular too when you first start - this is super sturdy and you need something like this to get the toothpaste onto your brush. Because of it's quality it's easy to wash so it's a great one for a shared bathroom. The toothpaste isn't runny or smeary like other toothpastse - it is a great consistency and the flavour is delish. I am way beyond being a kid but I love the taste of this. Actually all flavours are nice but I really enjoy the strawberry. On the odd occasion I haven't packed this in an overnight bag and having to use someones traditional toothpaste, you can really tell the difference in your mouth instantly - it becomes offputting and tastes super chemically compared to Solid. Highly recommend the Solid range. Double bonus that it's in gorgeous little glass jars and for those of us ditching plastic this is a no brainer.